Design at scale,
    building digital experiences
    that last.

    I'm Lara, a Design Engineer with a systemic mindset. I think in patterns, not pixels — creating structures that bring clarity, coherence and creativity to digital products.

    Services

    Systemic thinking
    applied to design

    I don't design screens, I design systems. Every decision considers the impact on the entire ecosystem.

    Design Systems

    I create and optimize design systems that unify your product's visual experience, reducing inconsistencies and accelerating development.

    • Design tokens
    • Scalable components
    • Documentation

    Productivity Systems

    I design workflows and operating systems that eliminate friction, automate processes and free up time for what matters.

    • Automations
    • Optimized workflows
    • Integrated tools

    Systemic Consulting

    I analyze your complete digital ecosystem to identify improvement opportunities and create a coherent systems strategy.

    • Complete audit
    • Strategic roadmap
    • Ongoing support
    About me

    Hi, I'm Lara

    I'm a Product Designer and Design Engineer specializing in bridging the gap between design and development. With over 8 years of experience, I'm passionate about building systems that scale and teams that collaborate better.

    I work at the intersection of design and code, creating robust Design Systems and optimizing web performance. Currently focused on Core Web Vitals and exceptional user experiences.

    Lara Ferrer

    +8 years

    of experience

    Design SystemsPerformanceReactTypeScript
    Methodology

    A process that connects

    Every project follows a systematic process that ensures coherence from strategy to implementation.

    01

    Understand

    I analyze the context, objectives and connections between the elements of your digital ecosystem.

    02

    Structure

    I design the system architecture: hierarchies, relationships and rules that will govern every decision.

    03

    Build

    I develop the components, tokens and flows that materialize the system coherently.

    04

    Scale

    I document, train and establish governance so the system grows sustainably.

    Contact

    Ready to systematize
    your next project?

    Every great system starts with a conversation. Tell me about your project and let's explore how I can help.

    The Systemic DesignerLara Ferrer · Systems Consultant

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